Why Copyright Matters Today amidst COVID-19 Pandemic?
Moderator: Kang Jae-ho (Professor, Seoul National University(SNU))Panelist:
1) Michael Healy, Executive Director, International Relations Copyright Clearance Center
2) José Bolghino, Secretary General, International Publishers Association(IPA)
3) Trasvin Jittidecharak, Foudner, Silkworm Books
Jaeho Kang is Associate Professor in Critical Theory and Cultural Studies in the Department of Communication at Seoul National University in South Korea.
He was Senior Lecturer in Critical Media and Cultural Studies at SOAS, University of London (2012-2018), Assistant Professor in Sociology of Media at the New School in New York City (2005-2012), and the Alexander von Humboldt Research Fellow at the Institut für Sozialforschung of the University of Frankfurt (2004-2005).
He completed his PhD in social and critical theory at the University of Cambridge in 2004.
His work focuses on critical and social theory of media with particular reference to the intersections of digital screen, media spectacle, and urban space.
Kang is the author of Walter Benjamin and the Media: The Spectacle of Modernity (Cambridge: Polity Press, 2014).
Michael Healy is the Executive Director (International Relations) at Copyright Clearance Center and is based in New York City.
Prior to joining CCC, Michael was Executive Director of The Book Rights Registry and previously Executive Director of the Book Industry Study Group (BISG).
Before moving to the United States in 2006, Michael worked for more than 20 years in the publishing industry in the UK, spending most of that time in senior editorial, sales and distribution roles in digital publishing.
For much of his career, Michael has been closely involved in the development of standards for the international book trade.
He has been Chairman of the International ISBN Agency, a Director of the International DOI Foundation, and he led the international ISO committee that developed ISBN-13.
He currently chairs the International Standard Name Identifier (ISNI) Agency and is a director of the UK Copyright Hub.
He is a frequent speaker at international conferences on copyright, licensing, and future trends in publishing.
José Borghino has been Secretary General of the International Publishers Association, Geneva, since September 2015. He joined the IPA as Policy Director in 2013, and was in charge of policy development, organizing the Prix Voltaire (IPA’s Freedom to Publish Prize), and managing the IPA’s activities in the educational publishing sector, including the annual ‘What Works?’ conference and the Educational Publishers Forum. Before joining the IPA, José was ‘Manager, Industry Representation’ at the Australian Publishers Association. He has been Executive Director of the Australian Society of Authors, a lecturer in literary journalism and creative industries at the University of Sydney, and editor of the online news magazine NewMatilda.com. José held senior positions at the Literature Board of the Australia Council and was the founding editor of EDITIONSReview.
Trasvin Jittidecharak is from Chiang Mai, Thailand. She founded Silkworm Books, a general, independent publisher of English-language books in Thailand and Southeast Asia. In 2005, Trasvin founded Mekong Press Foundation to support publishing activities and establish a network in the Greater Mekong Sub-region.
Trasvin served in local and international publishing communities. They included: the International Publishers Association (IPA) Executive Committee, 2012–17; a focal person, UNESCO Bangkok World Book Capital City, 2013; chaired the Organizing Committee, the 30th IPA Congress, Bangkok 2015; an advisor, the Publishers and Booksellers Association of Thailand (2009–15; 2019–21); the IPA’s Freedom to Publish Committee (2017–21); the Secretary-General, the ASEAN Book Publishers Association, 2020–21.
Jenny Kühne - Project Lead Digital, Frankfurter Buchmesse
My name is Jenny Kühne and I am the Project Lead Digital for the Frankfurter Buchmesse. I am working on the development and implementation of (new) digital formats.
We took advantage of the exceptional situation in 2020 to expand our digital offers for exhibitors and trade visitors as well as for the public. This year, we evaluated all new digital offers right at the beginning and optimised them for FBM21. At the same time, we evaluated their needs in workshops with publishers and integrated them into our new trade fair concept in 2021. But the biggest change from last year is that this year we can again plan a physical fair with stands in the halls. Of course, in constant consultation with the authorities and within an officially approved hygiene concept. As much as we have all become accustomed to livestreams and digital conferences for the past year – both our fair team and our exhibitors are looking forward to planning physical stands and events again, too!
Frankfurt Rights is an online platform for the international rights community, to discover new content, exchange rights and connect with business partners. As in 2020, we will offer a free basic package to anyone interested. Rights buyers can register free of charge anytime at www.frankfurtrights.com. Sellers who already registered an account in 2020 can continue to use this one free of charge, too. Any company holding rights and interested in presenting them through the platform can request an account through the Frankfurt Rights website from August onwards.
In 2020, 2978 new seller company accounts were created.
I understand your question in the sense that you mean the level of 50% compared to the level of 2019. Because 2019 was by far one of our most successful years. Never before we had so many exhibitors, visitors, events, discussions, parties, meetings and exchanges as in the year before Corona. It is difficult to predict when we will achieve similar numbers again, especially since the framework conditions have changed fundamentally due to the pandemic: Digital meetings and mobile working have become a matter of course – with all the advantages and disadvantages. One more reason for us to continue to rely more on hybrid formats in the future – in addition to our physical presence. Cultural events need atmosphere – they work best live. We want to continue to hold this unique event in the future!
We are glad that we will be able to offer a physical fair again in 2021 due to the improved pandemic situation. But even in this situation, the hygiene concept will require restrictions for all visitors in the halls and areas of the fair in autumn. To ensure the safety of all participants, the Frankfurter Buchmesse team has developed a comprehensive health and safety plan for the fair, in keeping with the Covid-19 regulations issued by the state of Hesse and in close cooperation with the local health authorities and Messe Frankfurt. Admission to the fairgrounds will only be possible with a personalised ticket. Visitors will only be permitted to enter after they demonstrate that they fulfil the applicable requirements; currently, this means they must show documentation confirming that they are fully vaccinated, or that they have been tested for Covid-19 and are negative. The generous layout of all levels in the exhibition halls and the limited total number of participants will help prevent crowding.
The London Book Fair
Andy Ventris - Director, The London Book Fair
In my role as Director of The London Book Fair, I oversee the team’s work organising the Fair, from creating and marketing our programs to running the event itself, as well as managing our relationships with the global publishing industry and stakeholders.
Following the cancellation of The London Book Fair 2020 due to the Government lockdown, we were hopeful that it would be possible to hold the 2021 Fair in person. However, rising infections in the UK and travel restrictions for overseas exhibitors and visitors made it increasingly challenging to hold a physical event as originally planned.
The decision to pivot the event to online for 2021 came after extensive conversations with exhibitors, stakeholders, and our advisory board, exploring the different options available in light of the difficult and unpredictable public health situation. Ultimately, it became clear that an in-person Fair would not be able to offer the full value to participants that we wanted to deliver, and we proceeded with The Online Book Fair in lieu of a physical event.
Usually, we hold our Conferences in the same week as our seminar programme,to allow interested publishers coming together in London to attend both. This year, The Online Book Fair gave us the opportunity to spread our programme out across June, offering plenty of time for attendees to catch up with the sessions on-demand. We were very conscious of creating a programme schedule that avoided ‘Zoom fatigue’ – having the longer Conference days slightly separate from the seminar programme allowed us to mitigate this.
We hold our Introduction to Rights Conference everyyear, with rights expert sharing their knowledge with those new to the industry or aspiring to do more in the field. Sessions included panels on licensing opportunities, seminars walking attendees through the rights selling process, and a Q&A in which experts answered questions on all things rights related. This year’s conference was as popular as ever, with over 100 attendees tuning in live, and more watching on catch-up in the following month.
We are looking forward to holding an in-person event next year, with The London Book Fair 2022 due to take place at Olympia, London from Tuesday 5th – Thursday 7th April. We are hopeful that this will mark a return to full scale Book Fairs, giving us all the much-anticipated chance to reconnect with others from the global publishing industry.
We are currently beginning planning for the Fair and whilethe main focus will be on coming together in person again to work, share and network, there will no doubt be hybrid/online elements to ensure that The London Book Fair is accessible as it can be.
We have many ‘hybrid authors’ attend The London Book Fair each year, both as visitors and speakers, particularly for our popular Writers Summit seminar programme. The publishing world is constantly evolving, and we are certainly seeing more aspiring and establishedauthors looking at the possibilities of independent publishing. As independent alternatives become more mainstream and the pull of digital increases, it seems likely that interest in this area will continue, with authors operating across both traditional publishing and self-publishing.
U.S. Book Show
Cevin Bryerman - CEO, Publishers Weekly
I am responsible for the strategic and operations of the U.S. Book Show.
- Work with the Senior Marketing Director for the execution and marketing of the event.
- Work with the EVP Editorial on the content of the event.
- Work with the VP of Sales on sponsorships for the event.
- Responsible for putting together the budget for the U.S. Book Show.
- Responsible to prepare the executive summary for sponsors.
- Responsible overseeing customer service for the event.
- Responsible for hiring the team for the show.
Our issue in the execution of the U.S. Book Show was the short timeframe which needed to create the event and buy-in from the industry to support the show.
- Finding the virtual platform that fit our needs within our operating budget. The platform needed to be user friendly for the sponsors. We need to find a company to handle over 100+ pre-recorded video.
- Commitment from keynote speakers and work with their publicity teams for permissions.
- Driving registration and working with key partners for outreach to their members
- Training sponsors on the platform in short period of time.
- Teaching the vendors our sponsors needs for a successful program
The important to have strong authors with a message which will drive an audience. Speakers spoke about their books or their personal goals for their books. Topics of conversation from diversity, why they write books based on personal issues, culture, and topical issues.
There were no copyright transactions. Visitors came to learn about forthcoming books and had the opportunity to chat, pick up galleys, and network with the attendees. The U.S. Book Show attendees were able to request advance reading copies to review for potential purchases. Sponsors were able to generate e-mail leads for audience development or future promotions for books.
The U.S. Book Show will be a virtual event in 2022 with live and zoom events for the three days. We will continue to have professional panels, editors selections to create buzz and awareness. We are in the process of finding key strategic partners and associations to create content.
The U.S. Book Show are looking at options if there is a physical space. We are looking at other venues outside of NYC. Cost is a major factor for publishers and we are very sensitive to publishers budgets.
[2020 SIBF Rights center Seminar 3] Theme: Creating relationships with readers through a variety of online PR and marketing
Kim Myung-hwan (Seoul National University)
1) Martin Johs., editor-in-chief of Swann Studio
2) Cho Ji Soon, Woongjin Thinkbig
[2020 SIBF Rights center Seminar 2] Theme: the present and the future of Korean Books in Asian market
Joseph Lee, CEO of KL Management
1) Nguyen Ha, Rights Manager of ThaiHabooks JSC
2) Wedha Stratesti Yudha, Foreign Rights Manager of Gramedia Publishers Indonesia
3) Akie Ito, staff of CUON Inc.
[2020 SIBF Rights center Seminar 1] Theme: The Future and Potential of Books in Corona era
Jae Ho Kang (Seoul National University)
1) Martina Barth, Key Account Manager of Frankfurter Buchmesse GmbH
2) José Bolghino, Secretary General, International Publishers Association
3) Bradley Metrock, Executive Producer, Digital Book World